Real Kiwi Men Song (the Southern Man Beer Ads) #3

The song set to some of the “Southern Men” Speight’s beer ads.

Manliness is not about beer drinking, but it lubricates the loins of masculinity. It’s odd that the marketing ploy of the beer company went with such a definatively anti-Auckland and anti-urban parochial take on manhood, but it was so compelling, that even Auckland Jafas bought and drank Speights beer because they wanted to be “hard southern men” an icon of New Zealand masculinity. It obviously worked.

Related posts: Southern man #1,   Southern man #2.


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