This is one of the famous “Southern Men” Speight’s beer ads that brought us “good on ya mate,” “reckon,” and “She’s a hard road findin’ the perfect woman, boy!” Classic.
Manliness is obviously not about beer drinking, but it lubricates the loins of masculinity. It’s odd that the marketing ploy of the beer company went with such a definatively anti-Auckland and anti-urban parochial take on manhood, but it was so compelling, that even Auckland Jafas bought and drank Speights beer because they wanted to be “hard southern men” an icon of New Zealand masculinity. It obviously worked.
Related post: Real Kiwi Men (the Southern Man Beer Ads) #1